A tiny little apartment at the hustle and bustle 6th of Avenue Caloocan. The only equipment we had? Nothing but a Super Kalan, an oven toaster, and a small fridge. 

One of our founders, driven by a passion for cooking low-calorie, loved sharing her culinary creations with the world through social media photos. She never knew that her consistency was not just limited to her smartphone. (A value we still embrace as a brand.)

In February 2015, the cousin of this founder, about to embark on her On-The-Job Training, approached her for a home-cooked meal to bring along as her packed lunch. 

And snap! Dear Diet was born  — with the guiding principle of accessibility at its heart. No longer limited to the confines of a single apartment, Dear Diet Delivery flourished and demanded undivided attention.

In a span of three months, the number of clients skyrocketed from 1 to an impressive 40 weekly. This growth spoke about how we have drawn people to our brand’s genuine commitment or authenticity to providing “never boring” nourishing meals that catered to our customers’ dietary needs.